So you think your website is doing great
Most websites have room for improvement. There are countless little things that could be optimized or simply overlooked.
Running a business means focusing on what matters most: growth. While you lead your company, your technical team can focus on perfecting the website's code. These targeted improvements could bring in more visitors and, therefore, more revenue.
A strong online presence relies on technical correctness and traffic. While traffic cannot always be controlled, technical details can always be improved and optimized.
For example, if a website has HTML errors, browsers might be forgiving and display it (almost) correctly, but other tools can impact performance. Sometimes, even valid but poorly structured HTML code can hurt search scores. Using semantic HTML allows search engines to consume every bit of the content, ensuring a higher rank for the right keywords.
Broken JavaScript won't just hurt performance — it can stop a site from working correctly. Too much JavaScript might slow the site, potentially lowering PageSpeed scores. Implementing code linters and tests can prevent these issues.
Bloated CSS might slow the rendering of a site, which can cause layout shifts and styling bugs that are hard to debug and fix. By eliminating Cumulative Layout Shift (CLS) and horizontal scrolling issues, Core Web Vitals scores naturally improve.
Non-descriptive image tags can leave visitors who use screen readers without context. Ensuring WCAG compliance not only protects the business from legal risks but opens it up to every person with a disability.
While competitors might already use OG images or structured data, any business can have detailed snippets on search engine results pages, too. The right technical details can make that happen.
Website security is equally vital. Implementing strict Content Security Policies (CSP) mitigates risks, meaning users' data remains protected even if a third-party script is compromised.
So. Many. Things.
These details can help establish a better online presence — a stronger presence than competitors that attracts more visitors, generate more leads, and increase revenue.
There is no need to guess how a website is doing. A technical audit can provide a detailed analysis of possible improvements.